I just had to share the title of a this Craigslist m4w personals ad. Does this guy not feed his horses often enough? Maybe he has a branding fetish (of the livestock kind, not of the marketing kind). When we read further in his ad, we find he has a capitalization problem in addition to his word choice problem. For example, he is a "Newly arrived Creative Guy looking for Creative Conversation with a Creative Woman". I think his ad will self-select for something; the question is: for what will it self-select?